The Display Window award was conferred on Hatem+D for the complete redesign of the Denault boutique’s window, facade and entrance. Drawing its inspiration from the brand’s DNO logo, the design of the space is contemporary, clean and open. The window’s surfaces are identical to those used in the boutique, making it seem as though the display flows right into the store. A mirror inserted through the letter O (actually the letter D reflected in the mirror to form an O) creates an illusion that enhances the sensation of continuity between the window and the store.
Hatem+D also received the New Talent award for the diversity of its
prolific talents and its noteworthy ability to incorporate the spirit of each
client into its designs. The agency represents a shift towards a multidisciplinary
approach, as it offers comprehensive services that include advertising,
graphic, web and interior design, along with a complete set of
architectural services ranging from design to building plans and worksite
supervision. Their projects, each as different from the next, are distinctively
original in their design, demonstrating, according to the jury, their sensitivity
to the needs and contexts of their clients.