At 306 Yonge Street in Toronto, at the corner of Dundas, there’s a building with clean lines. The Jordan—Toronto is born from a partnership between Nike, Set Creative and Footlocker. It was created by the Montréal design and architecture firm Ædifica.
With a gaze focused on the immaculate white, square façade, you can’t miss the famous Jumpman, the logo that symbolizes Michael Jordan’s wonderful ease. The windows allow bursts of blue and red light to shine in, contrasting with the interior darkness. It all acts like a beacon, inviting passers-by to come in.
The three stories of rough concrete and steel conjure up the street and urban playgrounds. The modular furniture, which is easy to move, allows the space to be transformed into a basketball court. Together, it makes a pleasant space where mural effigies of the champion as well as blotches of colour and light, brighten and highlight the magic of a legend whose symbols punctuate the space with grandeur, authority and restraint.