Seamlessly uniting over 25 collections in furniture distributor d|vision 21’s showroom was a considerable challenge, brilliantly pulled off by FOR. design planning. Zoning the space became the motto through which the project took shape. A circuit is created and entices the customers in considering the options for their future space. Each zone showcases a different collection and mood while celebrating a new approach: one in which workspaces become liv- ing spaces. In this wide range of products on display and customers emotions, the elements’ alignment creates order and harmony.
A long horizontal shelf elongates the dark wall and becomes an important structural element. The dynamic white wall generated by the repetition of a single triangular-shaped and inclined element adds texture and movement.
As per the funky soundproof hub at the heart of the showroom, no doubt it surprises customers and inspires brainstorming sessions. As a whole, a story is told. The story of workplaces becoming living spaces. The jury was charmed by this unusual showroom conception, a space which will evolve and work overtime regardless of new collections brought in.