Resulting from material explorations following a reflection on textile arts, tectonics and architectural cladding, these Simons storefronts contribute to the development of the brand’s consistent visual iden- tity. On a simple volume measurement with clean lines consisting of an envelope made of concrete panels, rich textures are drawn, like the stitches of a knit. From one facade to another, the multiplied and combined patterns create a rhythmic composition.

Emphasized by the play of shadows, the relief of this immaculate quilt has depth, while during the evening, small optical fibre lights illuminate to backlight the facades.